Delve: Week 4(& Week 3 Pivot)

Tymacia Atkins, Lynsey Ficker, Abigail Kreimer, Kevin Habib

Since embarking on this journey last week, we have decided to pivot on our original topic. Our new business, Delve, is a way for people to explore, appreciate, learn, and have fun in Cincinnati (and potentially other places, too!). Delve is designed to help people get more acquainted with lesser known parts of the city. Offers could include tours of the downtown (failed) subway tunnels, brewery tours and tastings, tickets to museum events, shows, etc. The idea behind Delve is that you would pay a certain price for a package deal of things, maybe $100 for a sightseeing tour of the city, dinner at a restaurant in OTR, a tour of Rhinegeist or MadTree Brewing, and tickets to a stand-up comedy show. Obviously, these package types would vary in activity and also in price. We believe that Delve has the ability to be a really cool company and think it would be a great way for locals and visitors alike to learn more about the city and really appreciate its rich history.

Now that you know a little more about our business, it’s time to talk about us as a team!

Kevin Habib —Marketing Specialist: Kevin is a young entrepreneur with a multicultural background who is bilingual in English/Arabic. He is graduating with a Bachelor’s degree in Business Administration with a focus on Marketing. He has developed skills over the years that have grown mainly within communication and customer experience, but he also knows how to use different applications and platforms that will help our company expand its brand awareness. Kevin will act as the Marketing Specialist for the team and the company.

Tymacia Atkins — Leadership Team: Ty has an established background in child care, physical therapy, and fashion. She is skilled in a variety of areas including active listening, communication, computer skills, leadership and problem solving. Her roles within the company include setting milestones and identifying needed resources.

Abby Kreimer — Creative Team: Abby has a background in Graphic Communication Design and is a Cincinnati native. She has skills in design, communication, and web interaction. Her role within the company is to work with Lynsey as the creative team to create the brand, advertisements and beautiful online UX/UI navigation for the users.

Lynsey Ficker — Creative Team: Lynsey, like Abby, also has a background in Graphic Communication Design and is ALSO a Cincinnati native. Lynsey is skilled in areas of design, branding, illustration, and storytelling. She will work with Abby to create brand guidelines and engaging ads and designs for the company.

Thanks for reading a little more about us! We’re excited to see where this all goes!